Past Presentations
From Guesswork to Growth: How Librarians Can Use AI to Build an Ideal Customer Profile
Many librarians serve broad, diverse communities but struggle to identify key audiences or tailor services effectively. This session introduces the Ideal Customer Profile (ICP) framework and shows how free or low-cost AI tools can help you gather data, analyze trends, and define clear, evidence-based audience segments. Learn practical strategies to strengthen outreach, programming, and services through smarter, more targeted insights.
Librarians as Entrepreneurial Consultants: Tapping into the Gig Economy
The business world is undergoing a transformative shift, creating new avenues for information professionals to offer their specialized skills. Especially with the advent of AI Chat models, the need for expert research, fact-checking, and knowledge management services has skyrocketed. This interactive session delves into the exciting prospects for librarians to capitalize on their unique expertise by supporting the gig economy or becoming side-gig workers themselves!
Market Research For Small Businesses
